How much does AI training for a team cost?
The short answer: at Day Seven, a private instructor-led session for your team starts from £6,750 per day + VAT for up to 15 people, and a place on one of our open or public courses starts from £450 per seat + VAT. Our self-paced Day Seven Academy starts from £11 per seat per month + VAT, billed annually, with no minimum number of seats. Those are starting points. After a 60-minute scoping call we send a written proposal with the exact price for your group size, tools, format and delivery. All prices exclude VAT, and AI tool licences are always a separate cost.
We price this way because the same headcount can mean very different amounts of work. This page explains what moves the number, so you can compare proposals properly and brief any provider, us or anyone else, well enough to get a real price. Use the checklist below to compare the scope and inclusions of each proposal.
Day Seven prices at a glance
| Format | Price | Best for |
|---|---|---|
| Private team session (instructor-led) | From £6,750 per day + VAT for up to 15 people | A whole team trained together on its own work, at your offices or live online |
| Open or public course (instructor-led) | From £450 per seat + VAT | One person, or a few people from different teams, taking a place on a scheduled course |
| Day Seven Academy (self-paced online) | From £11 per seat per month + VAT, billed annually | Foundations in Microsoft 365 Copilot and Claude, refreshers and new starters. No minimum number of seats |
| AI Readiness Scorecard | Free | A quick view of where your team stands before you spend anything |
All instructor-led prices are starting points. Private team sessions are priced per day, and half days are quoted on request. After a 60-minute scoping call you get a written proposal with the exact figure, based on group size, format, location, tailoring and follow-up. All prices exclude VAT, which is added at the standard rate. AI tool licences and your staff's time are on top.
How a private team session works: instructor-led training for your team only, at your offices anywhere in the UK or live online, priced per day. Each session is for up to 15 people so everyone gets hands-on time, and larger teams are delivered as several sessions. Exercises use your team's own (non-sensitive) tasks. What your day includes is agreed during scoping and set out in writing in your proposal. If you need a half day, we quote it on request.
What the Academy includes: foundation courses in Claude (10 modules, about 8 hours) and Microsoft 365 Copilot (8 modules, 11 to 13 hours), a marked task at the end of every module, a Playground for practice, and Seven, an AI tutor that knows what you do. Access is set up for your organisation with a seat for each person. There is no minimum number of seats, and it is billed annually.
Tool licences are separate. Training prices do not include the AI tools themselves. Microsoft 365 Copilot licences, ChatGPT Business or Enterprise seats and Claude Team or Enterprise seats are bought from the vendor or your IT partner, and vendor prices change, so check the vendor's own pricing page when you budget. Day Seven does not sell licences or set up tenants. Before training we run a readiness check to confirm which tools and features your people can actually use.
What drives the cost
Six things change the price of a team programme more than anything else. Each row includes the question worth asking before you accept a figure.
| Cost driver | Why it changes the price | Question to ask |
|---|---|---|
| How many people, and how many sessions | Workshops run with up to 15 people so everyone gets hands-on time. A team of 40 is delivered as multiple cohorts, and the number and length of sessions are agreed during scoping. | How many cohorts does my headcount need, and is each one priced separately? |
| Duration and format | A full day, two half-days or a short focused briefing are different amounts of delivery time, and splitting a day in two adds a second start-up and wrap-up. | What changes between a full day and two half-days, apart from the calendar? |
| Preparation and tailoring | Scoping calls, mapping your repeated tasks, and building exercises on your own documents and workflows all happen before anyone is trained. | How much preparation is included, and what would count as extra tailoring? |
| Role and tool specialisation | A session for engineers on Claude, Copilot and coding agents is built differently to a leadership briefing or a general workforce session on everyday tasks. | Is the content built for our roles and our tool, or adapted from a standard deck? |
| Online, on-site and travel | Live online, your offices or a Leeds venue are different delivery models. On-site work outside the trainer's base can carry travel and, for early starts, accommodation. | Is travel included in the figure, or added afterwards? |
| Follow-up and embedding | A prompt library, an adoption plan and any check-in sessions after delivery are work beyond the training day itself. | What follow-up is in the price, and what is a separate line? |
Don't forget staff time. The biggest hidden cost is usually the time your people spend in training rather than doing their jobs. Include it in your budget so you can compare it honestly with the time the training saves afterwards.
Open course or private team session?
If you are training one person, or a few people from different teams, a place on an open or public course is priced per seat, from £450 per seat + VAT. If you want a team trained together on its own work, a private team session is priced per day, from £6,750 per day + VAT for up to 15 people. Private sessions are not priced per seat. We help you choose during scoping, and the proposal shows the figure in writing.
Questions to ask before you sign anything
These are not things we promise are always included. In any proposal, ours included, some will be in the price and some will not. The point is to find out which, in writing, before you compare two quotes that look similar.
- What exactly is included in the figure: scoping, tailoring, delivery, materials, follow-up?
- Is the price quoted per cohort, per person or per programme?
- Is VAT included or added, and when is it invoiced?
- Do we need to provide AI tool licences for participants, and are trial accounts acceptable?
- Who supplies the practice data, and what is allowed to be used in exercises?
- What happens if we add people, split into more cohorts, or move the date?
- How will we evaluate whether the training worked, and is that evaluation part of the engagement?
- Are travel and any venue costs inside or outside the quote?
The buyer brief
A provider can only price what it can see. Fill this in once and send it to everyone you are considering. You will get comparable proposals instead of three quotes for three different things. No email address required.
AI TRAINING BRIEF: [Company name] 1. Who needs training Roles/departments: Headcount to train: Current confidence level (none / some / mixed): 2. Tools AI tools we already license (Copilot / ChatGPT / Gemini / Claude / undecided): Other systems the work happens in (e.g. Microsoft 365, CRM, ticketing): 3. Three tasks these people repeat every week 1) 2) 3) 4. Skills we want them to leave with e.g. prompting for our documents, checking outputs, safe use of company data: 5. Delivery Location (our offices / Leeds venue / live online): Preferred format (one full day / two half-days / short briefing): 6. Timing Target delivery window: Any fixed deadline and why: 7. Budget (only if you have one set) Range or approval limit: 8. How we will judge success e.g. time saved on the three tasks above, quality of checked outputs, sustained use after 60 days: 9. Constraints Data or confidentiality rules, accessibility needs, shift patterns, cover limits:
Send it to hello@dayseven.ai or paste it into the enquiry form.
Is it worth it? How to judge value
The price of training only makes sense next to what it changes. Before you buy, agree how you will measure it:
- Pick named tasks. Choose three or four tasks per team, such as meeting follow-ups or first drafts of reports, and record roughly how long they take now.
- Measure use, not attendance. Track how many people use the approved tool each week after training. Licence counts and attendance lists tell you little.
- Recheck after four to six weeks. Time the same tasks again and ask people what they now do differently.
- Count the risk side too. Clear rules on what can be pasted into which tool reduce the chance of a data incident, which is hard to price but real.
- Compare like with like. When comparing proposals, check the format, group size, how much is tailored, what follow-up is included, and whether VAT and travel are in the figure.
Our guide to measuring AI training ROI goes into this in more detail. Not sure where your team stands yet? Take the free 3-minute AI Readiness Scorecard.
Free options worth knowing about
Microsoft, OpenAI and Anthropic all publish free self-study material, such as Microsoft Learn's Copilot learning paths and OpenAI Academy. It explains the products well and suits motivated individuals. What it cannot do is fit the training to your team's tasks, data rules and tone of voice, or make sure people actually change how they work. Many teams use free material as preparation and paid training to put it into practice.
Before you look at price, work out what you are buying
Two proposals at the same figure can be completely different products. One might be a standard slide deck delivered to a room; the other might be a scoping call, exercises built on your own documents, and a prompt library your team keeps. Price only means something once you know which one you are reading.
Next: how to choose an AI training provider, how to measure the return, or see enterprise AI training and AI upskilling for staff.